Hey, Medicare Agents – Still Waiting on Referrals? Let Me Show You a Better Way
So here’s the deal: You might be the best Medicare agent in your city. You know the ins and outs of plans, coverage, deadlines—all of it. But if people can’t find you online, you’re invisible. Harsh truth, right?
That’s where Google Business comes in. And yes, if you’re wondering whether a licensed Medicare agent can make a Google Business account — the answer is YES.
I’ll walk you through it step by step—no tech talk. There are no confusing rules. It’s just honest advice that works.
By the end, you’ll have your business up on Google and be one step closer to getting found by people who need your help.
Let’s get into it.
Can a Licensed Medicare Agent Make a Google Business Account?
This is the question I get asked most.
Yes, you can. But there are a few things you need to know first.
CMS (Centers for Medicare & Medicaid Services) has strict rules. You can promote yourself online only if you play by those rules.
Here’s what that means:
- You can say what services you offer.
- You can’t say you offer “the best” plan or rank carriers.
- You must be honest, not misleading.
- You may need to include disclaimers; I’ll show you how.
“A compliant online presence is wonderful. Just stay neutral and clear,” says Amy Nolan, Medicare Marketing Advisor at Compliance360.
For more on CMS marketing guidelines, you can refer directly to CMS.gov, which outlines what is and isn’t allowed in Medicare marketing communications.
So yeah—you’re allowed. You have to be smart about it.
Why Having a Google Business Account Is a No-Brainer
Think about how people find stuff today. Google, right?
A neighbor searches “Medicare agent near me.” Who shows up?
Whoever took five minutes to make a Google Business Profile (GBP).
Here’s why that matters:
- 93% of online experiences start with a search. (Source: Search Engine Journal)
- You show up on Google Maps. That means more calls and more visits.
- Reviews build trust before you even pick up the phone.
- It’s free. That’s right. Zero cost.
Now, let’s look at a real example.
Real Example: Frank’s Story
Frank’s a licensed Medicare agent in Dallas. He only got 2-3 clients a month. Word of mouth wasn’t cutting it.
He set up his Google Business profile in March. By June? He was averaging 12 calls a month just from Google.
His profile appeared when people searched “Medicare help Dallas” or “Medicare agent near me.”
“It was night and day,” Frank told me. “People said, ‘I saw your reviews and gave you a call.'”
You can do this too. Here’s how.
Step-by-Step: How to Make a Google Business Account
Step 1: Go to Google Business Profile
Step 2: Sign in with your business email
Don’t use your personal Gmail. Keep it professional.
Step 3: Enter your business name
Use your real name or legal business name. Could you keep it simple and compliant?
Step 4: Choose a business category
Pick “Insurance Agency” or “Insurance Agent.”
Step 5: Add your location
If you have a physical office, enter the address. If you work from home, you can list your service area instead.
Step 6: Add contact details
Phone number, email, and website (if you have one).
Step 7: Verify your business
Google might send you a postcard with a code. Or they might call or email you. Just follow the steps.
Step 8: Optimize your profile
- Upload a photo of your office (or even a nice headshot)
- Write a short description: “Helping local seniors confidently navigate Medicare.”
- Add services like “Medicare consultations” and “Medicare Advantage guidance.”
Necessary: Avoid saying “best plans” or “lowest rates.”
That’s it. You’re listed.
How to Stay Compliant on Google Business
Look, I get it. You want to sound good. But the last thing you need is CMS breathing down your neck.
Here’s what to avoid:
1. No Superlatives
Don’t say “best,” “most trusted,” or “#1.” It’s a no-go.
2. Skip Plan Names
There is no listing of specific carriers or plan names. That may not look very objective.
3. Use Disclaimers
If you mention benefits, say something like: “Not affiliated with or endorsed by the government or any federal Medicare program.”
4. Be Honest
Please list your name as it appears on your license. Don’t use weird aliases like “Medicare Wizard Joe.”
5. No Fake Reviews
Only real clients. Never pay people to post reviews.
Just keep things clean, and you’ll be fine.
For in-depth compliance guidance, check out the CMS Medicare Communications and Marketing Guidelines PDF or this overview from NAIC on marketing Medicare Advantage.
How to Get Found: Local Optimization Tips
Okay, now your listing is live. How do you make sure people see it?
Try these tips:
Tip 1: Add Your Services and Service Areas
Be specific. List things like “Medicare Enrollment Help,” “Medigap Questions,” or “Turning 65 Medicare Help.”
Tip 2: Post Updates Weekly
You can post like a mini-blog right from your Google profile. Keep it educational.
- “5 Things to Know Before You Enroll in Medicare”
- “What Happens If You Miss Open Enrollment?”
Tip 3: Use the FAQ Section
People have the same questions over and over. Use that to your advantage:
- “When can I enroll?”
- “Do I need Part D?”
Tip 4: Ask Happy Clients for Reviews
Here’s a simple script:
“Hey [Client Name], it was great helping you today. Please leave a quick review on my Google page if you found it helpful. It helps others find me.”
It works.
Final Thoughts: Get on Google, Get More Clients
Let’s be real. Most people no longer use the Yellow Pages. They ask Google.
If you’re not showing up there, you’re invisible to people who need your help.
The good news? It takes less than 15 minutes to fix that.
By creating a Google Business Account, you build trust, get found online, and make it easy for new clients to reach you.
No ads. No tricks. It’s just smart, simple marketing.
Ready to Take the First Step?
Don’t wait. Your next client is already searching for “Medicare help near me.”
Be the one they find. Go to Google Business Profile, follow the steps above, and show where it matters most.
